Yes, this is indeed a cynical ploy to lure unsuspecting football fans to a site that has very little to do with football. Except that Fontanka is going to the World Cup and this will therefore be a 'Russian culture' take on proceedings. Fontanka junior (now 18 and technically an adult) is going along too and is a fervent football fan and player. An inconvenient exam means that we miss the first England game in Volgograd, and hope to roll up just in time for the second, in Nizhny Novgorod. So here, just to get us in the mood, is the new stadium in NN. Possibly.